According to McNeil Nutritionals, taking a daily supplement can now be an enjoyable experience for women with the launch of new, easy to swallow Viactiv Flavor Glides dietary supplements. The new multivitamin supplements and new calcium supplements have smooth, flavored coatings that offer a more pleasant experience than larger, chalky pills associated with many traditional supplements. The new supplements are positioned for women who say the taste and difficulty in swallowing some vitamin and calcium pills are a deterrent to using them everyday.   

According to a new survey from Caravan Opinion Research Corporation (CORC), over one-third of women have not taken a multivitamin or calcium supplement in the last month. Although the majority (54%) of these women agree that taking vitamins would be a healthy addition to their life, one in four of them simply won’t take the pills because they don’t like swallowing them. Additionally, of women surveyed who have taken a multivitamin or calcium supplement within the last month, 70% dislike some aspect of the experience, with nearly one-fifth of these women blaming the pills’ unpleasant aftertaste.

Available in both multivitamin and a calcium formulation, Viactiv Flavor Glides supplements combine a smooth, easy to swallow coating with great taste to help women form the good habit of consistently taking daily supplements. One Viactiv Multi-Vitamin Flavor Glides caplet with a Berry Breeze flavored coating offers a complete women’s formula with 24 essential vitamins and minerals.  Two Viactiv Calcium Flavor Glides caplets with a Vanilla flavored coating provide 100% of the Daily Value (DV) for calcium and vitamins D and K.